SNIPPET
FESTIVAL

IN 2018, AS MY BACHELOR PROJECT, I EMBARKED ON THE EXCITING JOURNEY OF CONCEPTUALIZING A BRANDING IDENTITY ALONG WITH THE CREATION OF TWO CAPTIVATING ANIMATION FILMS FOR A FESTIVAL.

THE PRIMARY FOCUS OF THIS ENDEAVOR WAS TO DEVELOP THE FESTIVAL‘S BRANDING, ENCOMPASSING ALL ESSENTIAL ELEMENTS SUCH AS TICKETS, WRISTBANDS, BADGES, A FESTIVAL MAP, AND MORE, TO ENSURE A SEAMLESS AND IMMERSIVE FESTIVAL EXPERIENCE.

THE SECOND PART OF THIS PROJECT REVOLVED AROUND THE CREATION

OF TWO ANIMATED FILMS. THE FIRST FILM SERVED AS A TEASER/TRAILER FOR THE FESTIVAL, PROVIDING A GLIMPSE OF THE FEATURED ARTISTS AND THE MYRIAD EXPERIENCES AWAITING ATTENDEES. THE SECOND FILM, A SHORT FILM, DELVED INTO THE PIVOTAL FIGURES AND ICONIC SONGS SPANNING THE YEARS FROM 1970 TO 2001, OFFERING A CAPTIVATING JOURNEY THROUGH THE GENESIS OF HIP-HOP.

THE OVERARCHING VISION FOR THE FESTIVAL WAS TO SEAMLESSLY BLEND THE RICH TAPESTRY OF HIP-HOP HISTORY WITH THE BOUNDLESS POTENTIAL OF ITS FUTURE, CREATING AN EVENT THAT CELEBRATED THE GENRE‘S EVOLUTION AND INFLUENCE OVER TIME.

[ SERVICES ]
CONCEPT

DESIGN

ANIMATION